Modell was established in 1893 and has been family owned and operated for four generations. In 1959, Gerald Modell started a small diamond importing business which he developed into a successful diamond wholesale operation before ultimately merging his company and joining his father Louis in business.  In 2010, Eric Modell was elevated to the role of President of the Modell entities, continuing to operate the Modell companies in the same high standards and professional values that have been passed on through the four generations, starting with his great grandfather George, his grandfather Louis, and his father Gerald, who now serves as Chairman.


Today, Modell has 8 retail jewelry locations along with its wholesale division in New York City. Our mission is to help customers locate that special jewelry item for any occasion.
Modell is a member of the Diamond Dealers Club (DDC), Jewelers Board of Trade (JBT), The 100 Year Association of New York, The Collateral Loanbrokers Association of New York and the National Pawnbrokers Association (NPA).  Following in his father’s footsteps, Eric is the current President of the Collateral Loanbrokers Association of New York (CLANY). He was elected to that position in 2010. Gerald had been the President for 25 years. Eric also serves as a Director of the National Pawnbroker’s Association (NPA) since 2005.  Eric also serves as Treasurer on the Board of Governors of the 100 Year Association of New York.

You are invited to explore our website and learn about anything from diamond education to inventory, and use our services when you need them. Please feel free to contact us with any questions that you might have.





George Modell, Founder George Model

Louis Modell, Founder Modell Pawn Brokers

Gerald Modell, Founder Modell Financial

Eric Modell, President Modell Financial